Creddon enables companies to engage with their customers and followers by giving back to a good cause. The sponsoring company provides the funds and markets the campaign, e.g. through a newsletter or at a conference, while the followers take action by sharing it on social media. Together, they raise both money and awareness for the cause.
Slack sponsored a #tweet4good campaign for Girls Who Code, giving $1 per tweet and retweet. View one of the sponsored tweets.
Optimizely sent a holiday greeting to newsletter subscribers, offering them to choose which charity Optimizely would donate to. View campaign page and announcement.
Apttus ran a campaign for Girls Who Code and Team Breezy, one of the speakers at the Apttus Accelerate Quote-to-Cash conference. View campaign page and announcement.
A charitable campaign is an opportunity to communicate company values and increase brand equity with customers.
By offering followers an easy way to support a good cause through social media, the company gets mentions and can continue the dialogue.
Want to get word of mouth?
Engage customers on social media?
Want to get corporate sponsors?
Raise both money and awareness?